Help 50K Utility Professionals Make Better Decisions: Sponsor 2025 Annual Research Program

The utility industry is evolving quickly, demanding agile leadership and bold decision-making to stay ahead. Consider the surge in electricity demand driven by electric vehicles (EVs) and distributed energy resources (DERs): utilities that once pursued gradual upgrades are now making significant investments in advanced metering infrastructure (AMI) and grid-edge technologies to enhance resilience and efficiency. Similarly, water utilities in drought-prone regions are pivoting from traditional infrastructure projects to innovative solutions such as desalination and smart leak detection systems.

These shifts highlight a crucial reality: success in today's utility sector requires innovating, adapting, and reprioritizing quickly and effectively.

A research-based initiative Empowering Bold Leadership

To help utility leaders navigate these evolving priorities, the Utility 2030 Collaborative (U2030) and Energy Central have launched an ambitious research-based initiative: "Rethinking Utility Priorities: Bold Utility Leadership."

This year-long program will give utility leaders actionable insights to make informed, agile decisions in a rapidly changing landscape.

Program Highlights

• Monthly Blog Articles: Exclusive content on Energy Central and U2030.

• Interactive Virtual Sessions: Collaborate with peers in Energy Central PowerTalks (April, August, and September) and a PowerSession in June.

• Featured SPARK Session: Engage in a high-energy live session at the U2030 Annual SPARK Meeting, September 15–17, 2025, in Seattle, WA.

• Comprehensive Research Report: Access a detailed October 2025 report with insights from 50 utility surveys and 12 in-depth interviews. This report offers a roadmap to reshape priorities and seize opportunities.

Why Sponsor?

Sponsorship of this program offers an unparalleled opportunity to connect with industry leaders and align your brand with transformative innovation in the utility sector. Key Benefits for Sponsors:

• Gain Deep Visibility: Gain high-profile exposure through U2030 and Energy Central’s extensive networks.

• Establish Thought Leadership: Participate in interviews, interactive sessions, and panels to showcase your expertise.

• Gain Exclusive Insights: Access critical data and findings to develop targeted products, programs, and services that resonate with utility challenges.

• Engage Decision-Makers: Build direct connections with utility executives shaping the sector's future.

• Drive Demand Generation: With multiple thought leadership activities scheduled across the year, this program will provide a steady stream of qualified leads to help keep your sales pipeline active and healthy.

  
  

Sponsorship Opportunities

• Utility Sponsorship: One exclusive sponsorship is available for a utility partner.

• Solution Provider Sponsorships: Only one of two sponsorships are still available for solution providers offering cutting-edge technologies and strategies. An exclusive sponsorship option is also available.

Key Lines of Inquiry: Driving the Future of Utilities

The program will delve into key challenges and opportunities across the utility landscape, including:

• Customer Experience: How are utilities adapting initiatives such as outage notifications, equity-focused customer programs, and digital engagement tools to meet evolving expectations?

• Emergency Preparedness: What strategies are priorities for cybersecurity, climate resilience, and outage planning?

• Energy Transition: How are utilities balancing sustainability, reliability, and affordability while integrating renewable energy and distributed energy resources?

• Innovation: Are utilities focusing on short-term, high-impact solutions or investing in long-term, transformative initiatives?

• Leadership Development: Where are gaps and opportunities in leadership training, cross-functional collaboration, and workforce development to support innovation and transformation that U2030 can help fill?

  
  

Additionally, the program emphasizes transformational leadership, providing utility leaders with the tools to bridge operational priorities with customer needs and foster organizational success.

Take Action

The utility sector is transforming rapidly, and the 2025 program, "Rethinking Utility Priorities: Bold Utility Leadership," is a catalyst for innovation, collaboration, and actionable change. Sponsorship allows you to take a front-row seat in shaping this transformation while gaining unparalleled access to the insights and relationships that drive the industry forward.

Learn More

The survey will kick off early in March. For more information or to request a sponsorship prospectus, contact Mike Smith at msmith@utility2030.org or visit www.utility2030.org.

Don’t miss your chance to be part of this bold initiative and help shape the future of utilities.