Hear Beth Karlin, CEO of SeeChange Institute, explain why the Disney Brainstorming Method is the right methodology for the CX Focus Groups and why you should participate. WATCH: CX Focus Group Kick Off Interview with Beth Karlin
Kill your darlings,” a common piece of advice given to writers, is an exercise that involves eliminating unnecessary storylines, characters, sentences, etc., that aren’t best for the overall story.
When we apply this concept to utility CX modernization, the best way for you to identify and kill your darlings is to first pinpoint your objectives and goals. “What are we trying to achieve and why?” is the question you should ask. When you have a clear answer, it is infinitely easier to identify the best opportunities to your desired destination and eliminate attractive distractors that will likely turn out to be time and money wasters.